Today's Investment Tomorrow's Reward
LA-Sports Kidz (LASK) was started in the fall of 1998 as a direct result of parents requesting Coach Akeim instruct their children on the fundamentals of playing various sports.
Upon relocating from Philadelphia, Pennsylvania in January 1998, Coach Akeim began teaching sports classes for the Los Angeles Department of Recreation and Parks. The results and responses from his teaching style were astonishing. Parents of the children involved in his classes began to speak of the great experience their child(ren) had and began referring other people to his classes. Classes were quickly filled to capacity and after eight months of teaching for the Department of Recreation and Parks, Coach Akeim decided to accept the invitation of the community and start his own business of teaching children fundamental skills for playing sports while having FUN!
The first LA-Sports Kidz class began in the backyard of the Attanasio Family, who offered their home for weekly class to be hosted at. The Attanasio Family recognized the results of how children were being deeply affected by the experience of good sports instruction. From that initial class other opportunities such as private lessons and sports birthday parties were offered. In addition, other parents began to offer their backyards for classes, lobbied for classes to be taught at their children’s schools and extended invitations for Coach Akeim to participate in community events.
LASK has consistently expanded its programs and services over the past 18 Years! Currently LA-Sports Kidz provides instructional classes in 12 different communities throughout the greater Los Angeles area, at private and public schools. In addition, birthday parties, private lessons, and bubble soccer rentals take place every weekend. During the summer LASK offers children ages 4-12 the opportunity to participate in sports, day and educational camps.
LA-Sports Kidz staff have coordinated and implemented the sports events at the Children’s Athletic Games, hosted at the StubHub Center. In addition, Coach Akeim has been asked to participate in the Los Angeles Special Olympics by Mrs. Maria Shriver. LASK staff are looking forward to working with both of these events for years to come.
Participation in all of LA-Sports Kidz classes and activities has been the direct result of parents and children’s demands and desires to be involved in a program that makes every child feel like a “WINNER.” Personal referrals have provided 90% of the marketing and advertising for LASK programs. This positive support speaks volumes for the need of quality youth sports instruction and leisure activities throughout the greater Los Angeles area.
This growth and success presents an important reason why LA-Sports Kidz will continue to expand and provide meaningful programs for children to engage as we enter 2017 and beyond. This expansion will include a children’s clothing line, sporting equipment and the production of children television programs under a new children brand called American Sports Kidz (ASK). The ASK brand will focus on encouraging children to explore their lives through sports and leisure activities while maintaining a healthy active lifestyle.
We look forward to what’s ahead and cherish our historic past.
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